It is not recommended and in many cases not legal to send bulk SMSs without adhering the DLT regulations (Distributed Ledger Technology). DLT regulations were implemented to combat spam and fraudulent messages. Sending bulk SMS without with DLT regulations is not recommended.
Regulatory Compliance: To regulate and monitor bulk SMS usage, many countries have implemented DLT systems. These regulations were put in place to protect the consumer from unwanted and spammed messages. If you do not comply with DLT regulations, there can be legal consequences for both individuals and businesses.
Spam prevention: DLT regulations requires organizations to register, verify and confirm their sender IDs and message templates as well as user consent. This helps to filter spam and ensures only authorized and legitimate entities can send bulk messages. You risk damaging your reputation by sending messages that may be perceived as spam.
Data Privacy: DLT regulations include provisions relating to data privacy and consent. Compliance is important to ensure that data about users are handled responsibly, and that recipients consented to receiving messages. Ignoring the regulations can lead to privacy breaches and legal issues relating to data protection.
DLT-compliant platforms are likely to provide higher delivery rates of messages, since they have more established relationships with the telecom operators. Bulk SMS sent through channels that are not compliant may lead to lower delivery rates or unreliable service.
Sending non-compliant or unsolicited messages can damage your organization’s image. Your recipients may consider your messages spam and block any future communications. This makes it difficult to reach your intended audience.
Sending bulk SMS without DLT regulations, is not recommended. This can have legal repercussions, harm your reputation and lead to poor delivery rates. It’s important to adhere to the DLT regulations in your area and use DLT-compliant providers if you want your bulk SMS campaign campaigns be legal and effective.